Ireland
Welcome to the world’s spookiest duty free!
24 Oct 2024
Dublin Airport Duty Free transforms this October into the “world’s spookiest duty free”! A series of bespoke content created in-house by ARI for Instagram and TikTok takes users on a journey through the world’s spookiest duty free, highlighting the spooky savings and blood-curdling value on offer throughout the store.
This 14-day intensive campaign is part of ARI’s broader content-led social strategy to drive awareness and engagement among the online community, exploring ways to attract a new generation of shoppers.
All content has been created at ARI’s in-house content studio, where the focus is on producing premium-quality, authentic, organic content to support all categories. Discover who is behind the mysterious missing suitcase at the duty free; follow a mystery-man’s journey through the airport; or be inspired by killer Halloween makeup looks, demonstrated by ARI sales professionals.
We’re constantly exploring ways to enhance the customer experience, both on and off line
At ARI, we’re always bespoke and we’re always creative in what we do. By curating our content in-house, we can create truly disruptive, engaging and relevant content to our target consumers, and really leverage these key social platforms for our business.
It’s a great opportunity to showcase our local teams in-store too and they loved being involved in our social content. It really adds a layer of authenticity which resonates with consumers. It’s all about bringing a little fun and joy to the retail experience.
ARI Global Head of Marketing
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