Published Features
The Moodie Davitt High Flyers: Paula Pryor on harnessing joy to bring the new ARI brand to life
08 Mar 2023
In this edition of the Moodie Davitt Report High Flyers, ARI Chief Joy Ambassador Paula Pryor (also Global Learning and Development Manager) shares the exciting reveal of ARI’s new brand identity, as she addresses the importance of a people-centric approach in travel retail and talks about bringing the new ARI brand to life.
What a journey we have been on, and this is only the beginning of its next leg at ARI. I couldn’t be prouder to have been asked to support the roll out of ARI’s new brand.
The engagement of our colleagues across all areas of our business has been a hugely important part of the development and roll-out of the new ARI brand strategic framework. Everyone plays a role in ensuring joy is lived and breathed across our business.
If we don’t believe in our expression and live it, how can we expect to create that joyful experience for our customers or partners and to stay relevant in a highly competitive market?
Chief Joy Ambassador, ARI
From the discovery and research phase to conception and through to roll out, our colleagues have been involved every step of the way.
To read more about the ARI brand refresh and how we will bring “joy on your way”, and to read the full article, please click here!
ARI – striving to deliver positive messages internally and externally
‘Joy On Your Way’, a new promise to consumers, partners and crucially, colleagues around the world (Cyprus Duty Free pictured)
‘Joy On Your Way’, a new promise to consumers, partners and crucially, colleagues around the world (Cyprus Duty Free pictured)
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