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ESG Strategy 2025-30: Journey with Purpose

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22 Apr 2025

To mark World Earth Day 2025, ARI announces details of the next stage in the business’s ESG evolution with the launch of a revised 2025-30 ESG strategy, Journey with Purpose.

Developed in line with the UN Sustainable Development Goals, the strategy’s ambition is simple – to be the most sustainable travel retailer. It is underpinned by a commitment to driving positive environmental and social change, always staying ahead of growing passenger expectations and delivering Joy On Your Way across every step of the journey.

Building on the solid foundations of its inaugural ESG strategy, launched in 2021, ARI’s Journey with Purpose strategy is characterised by four pillars, with a new Passenger pillar joining the three original pillars of People, Planet and Product. Importantly, ARI has set ambitious yet tangible KPIs for the coming 5 years to accelerate sustainable change across its global operations, with bold targets in place for 2025 alone.

A four-pillared approach: People, Planet, Product and Passenger

People: This pillar focuses on creating an inclusive culture that puts people at the heart of the business, both its teams and the community. Key initiatives and targets within this pillar include:

🧑Continued prioritisation of training and development for ARI’s teams globally

🧑Accelerating EDI efforts, including halving the gender pay gap by 2030 and rolling out compulsory EDI training for all employees in 2025

🧑A focus on employee engagement and wellbeing

🧑And supporting local communities by establishing CSV programmes in all markets

Planet: Under this pillar, ARI focuses specifically on minimising the impact of its operations on the environment, protecting the planet for the generations to come and future-proofing its business. Some of the key actions include:

🌍 Improving energy efficiency and halving energy consumption by 2030. All Business Units will exclusively use more energy-efficient LED lighting by 2027

🌍 A 50% reduction in direct emissions by 2030

🌍 Developing and implementing new green build guidelines for all new store fitouts, retrofits and installations

🌍 Eliminating all unnecessary plastics by 2027. Single Use Plastic (SUP) carrier bags will be removed from at least 70% of retail operations by the end of 2025.

Product: Here, ARI is prioritising ethical and environmentally responsible sourcing, as well as the use of more sustainable materials, making it easier for passengers to make more conscious decisions while they shop. Initiatives include:

🛍️ Working with our brand partners to complete ARI’s ESG due diligence, ensuring sustainable sourcing, materials and traceability

🛍️ Building a “conscious edit” of products with our brand partners, offering passengers a range of products that meet strict sustainability criteria across all categories

Passenger: The passenger has always been at the heart of ARI’s ESG efforts and interwoven across all pillars of the strategy. More than ever, ARI is focused on empowering passengers to shop more responsibly, offering sustainable choices and building trust through transparency and communication. This dedicated passenger pillar commits to:

✈️ Spotlighting the new “conscious edit” sustainable products with engaging passenger-facing initiatives and a dedicated logo for all sustainable-led communications

✈️ Conducting annual ESG-focused customer research to best understand the changing needs of passengers, and adapt accordingly

✈️ Introducing circular model offerings across all operations by 2026

ARI’s Chief Operations and Business Development Officer, Nuno Amaral is the Executive Sponsor of ARI’s ESG programme and has been a driving force in positioning ARI as an industry leader in this space. “This new strategy is about evolving what we currently have, building on the positive impact made by our original strategy launched in 2021 and ensuring that we are accelerating our efforts to deliver on a sustainable future for our business, our people, our passengers and our plant.

The addition of the fourth Passenger pillar to the strategy underpins our dedication to meeting evolving passenger needs, and it highlights the importance of trust and communication.

We’re setting ourselves bolder goals and introducing exciting new initiatives across ARI’s global estate, and we need to work collectively as an organisation to deliver these. We are driving forward and holding ourselves accountable.”

Nuno Amaral

ARI’s Chief Operations and Business Development Officer

The new strategy development was spearheaded by Diana Geraghty, ARI’s Global ESG Lead (currently on maternity leave from the business) and its roll out will now be led by Tracy Ross, Projects & Design Manager,  ESG Lead, Sustainability Guardian and LEED Green Associate at ARI Middle East.

I’m delighted to be a part of this new ESG chapter for ARI. Yet again, ARI is leading the charge in our industry, and we have the opportunity to drive meaningful change not just across ARI’s operations, but across the wider travel retail landscape. Teams across ARI’s global estate have been equally excited to embrace the ambitious new commitments we have outlined; our people are fundamental to the success of this programme.

Tracy Ross

ESG Lead, Projects & Design Manager, Sustainability Guardian and LEED Green Associate at ARI

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