The re-brand is a continuation of ARI’s commitment to our vision of being the world’s favourite airport retailer and partner of choice. In February 2023, we unveiled our new strategic brand framework, including a contemporary new brand identity and brand expression, Joy on Your Way, creating a further point of difference for the pioneering travel retailer. This week sees many celebrations across the ARI estate, marking the National Day of Joy on June 26th.

The new re-brand reflects ARI’s customer value proposition, to bring joy to customers and enhance the retail experience at every touchpoint.

Over 34 million passengers a year pass through both Dublin and Cork Airports, and since 2009 have visited The Loop for all their duty free shopping. This new refreshed offering will bring a greater alignment of the retail experience with ARI’s enhanced customer value proposition.

The re-brand has been phasing in across the stores in Dublin and Cork, as well as appearing on our social media channels and e-commerce website.

The logos for both locations have been developed with each letter paying homage to the cities themselves:

Dublin:

D – historical Georgian doorways at Merrion Square

U – vibrant umbrella street installation at South Anne Street

B – Dublin’s famous literary heritage depicted by a stack of books

L – statues of Dublin city such as Daniel O’Connell or Molly Malone

I – the famous Spire of Dublin on O’Connell Street

N – modern architecture in the city such as at the Grand Canal

Cork:

C – River Lee running through Cork city

O – Cork’s iconic English Market, trading since 1788

R – The Rebel County – Cork’s moniker since the War of Independence

K – the Old Head Lighthouse of Kinsale

Visit www.dublinandcorkdutyfree.ie to find out more!

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