Cyprus
Cyprus Duty Free and Victoria’s Secret unveil newly expanded Victoria’s Secret shop-in-shop at Larnaca International Airport

07 Apr 2025
Cyprus Duty Free is proud to unveil the newly expanded Victoria’s Secret shop-in-shop at Larnaca Airport. Cyprus Duty Free is the exclusive retailer of Victoria’s Secret in Cyprus – the leading specialty retailer of intimate apparel and beauty products including modern, fashion-inspired collections, fine fragrances, body care and loungewear.
The major renovation and expansion of the retail space began earlier this year and comes as demand for the brand continues to grow among passengers. The retail space, located in the store’s “Fashion Avenue”, has been increased by 60% and is now home to a broader range of Victoria’s Secret beauty products, accessories and newly added intimate collections for customers to shop. Available product offerings include Victoria’s Secret’s popular fine fragrances, scents, mists, body lotions, as well as Victoria’s Secret’s best-selling signature bras styles, panties and sleepwear across a multitude of collections. Personalized, one-on-one bra fitting appointments will also be available at the store. Bra fittings are complimentary, and no appointment is required.
To mark its official opening, the Cyprus Duty Free team, including General Manager, Andrew Baker, Retail & Marketing Manager, Toni McDonald and Panagiota Michael were joined by The Victoria Secret Team, Gillian Rushbrook – Regional Manager of Travel Retail, Sherman Roberts -Director of Partner Management, Global Accounts & Americas and Alexandra Overman – Commercial Sr. Analyst, Global Accounts a ribbon cutting outside the store. A lively in-store celebration followed for customers, with a live DJ and special giveaways to bring the signature Victoria’s Secret fun and glamour to life.

The customer is at the heart of everything we do, and so we are constantly enhancing our proposition to meet their changing needs. With the evolving passenger demographic travelling through Larnaca International Airport, we saw an opportunity to further strengthen our offering by expanding Victoria’s Secret’s footprint in our store. This underpins our commitment to bringing island exclusives, first-to-market products and unique experiences to passengers, delivering Joy On Your Way.
General Manager at Cyprus Duty Free
This latest expansion of the Victoria’s Secret offering is part of ARI’s growing successful partnership with the brand across multiple locations within its global portfolio, including the new Portugal Duty Free and Dublin & Cork Airport Duty Free.